Dear Brooks Brothers,
I wholeheartedly agree with your decision not to include the ‘Cac in your recently launched college clothing line. Your choices of Harvard, Princeton, Cornell, NYU, Alabama, Vanderbilt, Georgetown, Virginia, Auburn, Boston College, the U.S. Naval Academy, Georgia, Ohio State, Stanford, and Notre Dame were a wise way to, as you say, “reach fans of college sports who, according to IMG, earn more money than followers of any professional sport, including the National Football League.” I was particularly impressed by the inclusion of NYU, who hasn’t had a varsity football team since the 1960’s and is still playing lax on the club level.
It’s odd that The Preppy Handbook’s list of the top 20 preppy colleges in America includes over half of the 11 schools of the NESCAC (Amherst, Colby, Connecticut College, Hamilton, Trinity, and Williams) but only one member (Princeton) of the eight schools in the Ivy League but I’m sure that data is outdated. Who am I to judge what they’re wearing over at Ohio State? I’m sure those Buckeyes are huge BB aficionados!
As you say, “We have a pretty well-educated customer and there’s a built-in opportunity with alumni who are already our customer base,” and with Auburn University’s acceptance rate hovering around 80% who could disagree?
Actually, on second thought screw you. You should think long and hard about the phrase “quality over quantity.” Didn’t anyone ever tell you not to poop on your own stretch of private beach?